How to Bring New Services to Market - Flexible and Efficient?



Good Sign for Communications


Customers are loyal to value. Adding new products and services and forming a complete service ecosystem adds value. New tools and capabilities are needed as time to market is essential but at the same time internal efficiency should be high on the priority list.

The power of digitalized processes, Internet of Things data and transparent information is transforming the way business is done.

IoT is an enormous possibility for the communications industry. Communication Service Providers are building IoT platforms and IoT partner networks in industrial internet, intelligent traffic, mobility-as-a-service, health and smart homes to mention a few. Besides monetizing the communications layer, there is a growing demand for capabilities to flexibly and scalably cater for new revenue streams from IoT data, IoT solutions and value adding services with partners. 

Unifying communication and IT services are also part of the service transformation: Cloud, Software-as-a-Service, Everything-as-a-Service, selling data, and managed IT services. New services require new system capabilities where diverse usage and transaction data is transparently available for value creation and monetization. Service provisioning, clearing and billing for various service combinations throughout the ecosystem calls for intelligent automation in monetization and in orchestrating end-to-end processes

These requirements pose a challenge to Communication Service Providers’ system landscape because neither the traditional subscription billing systems nor the supply chain driven ERP/financial tools are built for the new service models and ecosystems: Traditional systems do not offer the required capability and flexibility.

This has resulted in resorting to manual effort in pricing new business models, digitalizing new kind of contracts, managing service fulfilment, managing service changes and gathering billing data from service delivery source systems and IT service management systems - typically with Excel spreadsheets – causing increased costs, accuracy issues and increased working capital due to prolonged invoicing cycle.

Digitalization has been focused in front office, but customer experience is defective without digital contracts and without digital back office. Flexibility and scalability is required to monetize new service business models: Internet of Things (IoT) services, Cloud services and converging unified ICT services.



ICT Industry has been a forerunner in changing its business model from selling assets towards full-service solutions including usage-based billing.

Communication Service Providers have introduced and mastered volume subscription services with service packages while IT industry has invented the as-a-service business models such as SaaS, PaaS, IaaS and XaaS mastering also complex and customer-specific service portfolios.

Today, the services of the communications industry and the IT industry offerings are unifying and now combined with the opportunities provided by Internet of Things. Service transformation is evident:  Combine C + IT + IoT and the outcome is new value and new services across customer industries.




Speeding change requires both innovativeness in business strategy and execution - as well as new capabilities and flexibility from the business supporting tools

Many existing IT systems are based on the traditional operations models within organisation and are often too inflexible, slow and expensive to change in order to gain needed progress in for example:

  • Speed to market with pilot or test-run new business models and ideas, effortless scale to volumes
  • Launching and tuning new pricing models and individual service packaging to customer contracts with many subscription elements as well as other service elements and dynamic variation
  • Ultimate flexibility to automate any ICT and IoT pricing models including complex and variable price drivers eg. transaction data, metering data, location data, pay-per-use, flat fees, packages, over-usage, discounts, SLA effects, commissions and clearing
  • Combining IoT and IT based service offerings with the different layers of communication services, such as mobile subscriptions and internet connectivity, and with web based communication and entertainment services
  • Uninterrupted customer centric service experience provided by orchestrating service fulfilment with partnerships and ecosystems, and by automated clearing of financial transactions between parties of the ecosystem
  • Efficient service management and service chain operation with role based access rights and easy integration to various data sources eliminating double work of manual data entry.


The Good Sign Solution eliminates:

  • Operational difficulty in monetizing services which are priced and packaged according to customer specific requirements
  • Slow and costly Subsciption Billing, BSS, ERP and Service Management system modifications to enable new business models
  • Excel spreadsheets and manual labor in gathering and pricing billing data
  • Manual labor in producing invoices to each customers’ business organization and specific cost allocation structures.

Our Customers are 100% guaranteed for being able to launch new digital service business models and pricing schemes.

Our Customers uncover 10% non-billed revenue resulting in 40% profit increase with 70% improved cash flow and 90% of manual administration eliminated.


What Good Sign Solution Offers

Good Sign Software offers tools for Communication Service Provider to be able to manage the changing business landscape.

Good Sign connects dynamically with any Telecom, IT and Internet of Things devices, data, platforms and systems enabling intelligent automation and effective monetization of Internet of Services.

Good Sign’s SaaS solution offers usage-based billing data automation, real-time digital services monetization and end-to-end service business digitalization.

Good Sign is built to unite financial transparency with operational automation for customer contracts, service operations and supplier contracts in modern multi-actor service ecosystems.

Good Sign is a cloud-based solution and implementation is easy. Implementing Good Sign does not require replacement of existing systems as Good Sign complements the current IT landscape bringing new capabilities.

What Good Sign Solutions offers for example:

  • Ability to mix business models and bring new services easily into the market
  • Mastering any digitalized service process or business - a combination of physical devices, digital data, digital services and physical services in telecom, IT and IoT
  • Business platform to offer combined services with a service ecosystem
  • Intelligent Automation for demanding dynamic contracts – beyond automated management for subscriptions and orders
  • Transparent chain from contract and service transactions to billing data and financial transactions


  • Mediated, consolidated and validated data in a detailed level for customer analysis and service business forecasting and price simulations
  • Ability tomake easy proof of concepts and simulations
  • Cost savings via robust and scalable rule-based automation of billing data collection
  • Customer self-service portal and role-based usage
  • Data management engine for dynamic data mediation, orchestration engine and API foreasy connectivity



"What we needed was a next generation mediation and billing system. Honestly? It was something that didn't exist."

Tero Lappalainen
Head of Tools & Automation
Managed Infrastructure Services EMEIA at Fujitsu








See How Fujitsu Uses Service Automation