What Makes Billing Crucial in SaaS
Scaling A SaaS Business Is A Different Ballgame SaaS is hot, and while the subscription economy is nowadays mainstream, many client companies...
2 min read
Taija Engman : Dec 1, 2014 2:54:22 PM
Once upon a time, in the year 2024, the Santa Corporation had become the world’s largest service broker and franchiser. Santa was not only able to hand out love and happiness at Christmas time, but also donate billions to improve the daily lives of people on Earth. Many of the diseases still present in 2014 like Ebola and Aids had been eradicated and even hunger was but a distant nightmare.
Santazon.com was the world’s largest digital service on-line store. Kids in 2024 could not believe their parents had seen elves only in December - and only as an occasional glimpse of the tip of a red hat quickly vanishing behind a Mistletoe plant. In 2024 elves were everywhere, tending to their partners and managing what was a very lucrative charity business.
Let’s go back in time again to the year 2013. It was the early morning of December 27th as Santa snored away, recuperating from his recent trip around the world. He gradually woke up and sipped on some Cranberry juice. Comfortably lodged in between two huge straw pillows, Saint Nicholas started skimming through Twitter when - as if by chance - he came upon an interesting blog.
“Whoa,” shouted Santa as he rallied his elves, jumped on his intelligent sleigh and commenced the largest growth project of all time on the Polar Ice Cap entitled “Digital Santa Services.” From now on, promised Father Christmas, the lives of people would change in many, many wonderful ways.
And he delivered. The key to Santa's success was his readiness to adopt new ideas and rethink his business – his service business. Santa realized that the Amazon and Alibaba webstore approach could become a reality in the services business as well. If he could provide people with a great user experience ordering services via a smart and learning service portal - letting them have transparency and sharing it on different service levels, offering them automated and transparent billing for any user and service provider - he would become the king of… let’s rephrase that: the Santa of Service brokering.
Thus was born Santazon.com, the world’s largest digital service on-line store that used service automation. It was more than good deeds. It was a business. Reindeer could see profit signs flashing in Santa’s eyes. Which was good since Santa’s a good guy.
How quickly did events unfold? Less than a year later, some weeks before Christmas, early adopters had already started using Santazon.com regurarly. Maybe it was the Holy Spirit or maybe Santa’s legwork, but by Christmas Eve the people were pouring. Santazon.com was on everybody’s lips, the top of mind had exploded, households placed their orders in time and the Season to be Jolly transpired perfectly…
Santazon.com’s real success was evident in 2015. Like Santa, it delivered all the way. It was easy to use, services were easy to access and they were both location and preference sensitive. The data from any devices of the Internet of Things could be used to create smart services. Service companies were flowing in to join the Santazon.com movement. They were super happy about their customer engagement. Service transactions were orchestrated and monetary transactions were automated for any number or customers and service providers. They were overjoyed being able to join a truly engaged network of independent service providers with new functionalities beyond their wildest winter dreams.
Twas was the morning of December 27th 2014. All was quiet, except Santa who was once again wedged in between his straw pillows, comfortably in his bed, snoring away. He smiled and – according to numerous witnesses huddled in front of a warm fireplace, lip synced S-a-n-t-a-z-o-n.
What a Good Sign that blog had been for him and his Charity work. And for the cause of an even Merrier Christmas.
We can't automate your business by this Christmas, but we can give you the gift of knowledge for 2015. Ask any question about service delivery and billing automation - we will answer.
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