Do you think it takes too long to launch new services?
A manufacturing company was actively seeking growth through new digital services. Digital Service Development Manager was hired with the responsibility to define new service concepts and earning models to complement existing revenue streams. In 100 days, a fresh business concept was presented. However, a key member of the deciding body said to the development manager: “Looks nice on paper, but implementation is simply too hard. Considering our data, processes, and systems, it will never become a profitable business.” The concept was aborted in the next business review.