2 min read

Lovable Invoices

By Mervi Vikki-Aaltonen on Feb 13, 2020 1:00:00 PM

It is no news that you should never ignore the importance of customer satisfaction. The news is that invoices can be so lovable that you can surpass your customer expectations.

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4 min read

How to Offer Mass Customized Services Effectively?

By Markus Pulliainen on Nov 13, 2018 2:35:16 PM

In this article we are focusing the mass customization, from a theoretical point of view and also how it is done with Good Sign service solutions. In the nutshell we are defining the process about: "What do I need to be effective in mass customized business?".

Effective mass customization is based on understanding customer needs for mass customization, and implementing mass customized services properly. [Nikolaus Franke & Frank T. Piller: 2002]

Shall we take a look at the mass customizing theory and how mass customization is applied in physical products and in services?

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3 min read

Channel Partnering in the Digital Age

By Franz Reuchlein on Sep 30, 2015 3:52:06 AM

The Digital Economy. True Partnership Starts With Sharing

Channel partnering used to mean agreements, companies in the channel working towards a singular aim. But times have changed and B2B agreements are no longer enough to meet end customer needs. True partnership these days means sharing of information.

Customer information that connects all partners with the end customer needs means every partner in the channel takes a bit of ingenuity, a bit of finesse and a bit of know how.

How we understand partnership is different from yesteryear. What we mean by a channel has changed too. How and what does it all mean?

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